Mason’s Meats, the pioneering British brand behind the clean meat snack movement, is proud to announce the appointment of Sat Bains, Chef Patron of world-renowned, two Michelin-starred Restaurant Sat Bains with Rooms in Nottingham as its Director of Taste.

Known globally for his technical precision, relentless creativity and commitment to sustainability, Bains joins Mason’s Meats to help shape the next evolution of the brand - one where taste and integrity meet simplicity.

For over 25 years, Restaurant Sat Bains has stood as one of the most respected culinary institutions in the UK, earning two Michelin stars and a Michelin Green Star for its commitment to sustainability. Sat’s approach, rooted in a highly technical, cutting-edge and progressive ethos, mirrors the Mason’s Meats philosophy: use the best quality ingredients and let them shine through simplicity and craftsmanship.

As Director of Taste, Bains will collaborate closely with the Mason’s Meats team on recipes, product development, and events, guiding the brand’s ongoing mission to redefine clean, high-protein eating.

Michael Mason, Founder of Mason’s Meats said, “We’re not in the business of compromise. Our mission is to make food that’s simple, honest and ridiculously tasty, just the way nature intended. Bringing Sat on board is a statement that clean eating doesn’t mean flavourless eating. It’s about elevating the essentials.”

Mason’s Meats has built a reputation for its radically simple meat snacks made from just two ingredients - premium grass-fed British beef and Anglesey sea salt - a sugar, nitrate, additive-free product designed for people who care about what they put in their bodies.

This partnership signals the next phase for Mason’s: a commitment to flavour excellence and the continued pursuit of redefining modern eating.