REAL FOOD, MADE PROPERLY
We make premium meat snacks for people who care about ingredients, flavour and how food is made.
Unapologetic quality
Mason's Meats was founded in 2024 on one simple conviction: real food shouldn't need a long ingredient list.
We make our beef jerky in small batches in the UK using only two ingredients—premium British & Irish grass-fed beef and pure Halen Môn sea salt, hand-harvested in Wales.
The difference lies not only in what goes into our jerky (or rather what we leave out of it) but in the care taken at every stage. Each batch is hand-trimmed and carefully sliced by our team, before being seasoned with sea salt and dehydrated to concentrate its natural flavour and nutrients. No flavourings, no sugar. Nothing to disguise the quality of the beef.
Every piece is checked for the right thickness, texture and bite, and every bag is packed by hand and inspected before it is sealed. We don’t take shortcuts. That’s the Mason’s Meats standard.
premium sourcing
Quality begins long before the beef reaches us. We source premium 100% grass-fed beef from some of the best farms across Britain and Ireland, selecting each cut for its flavour, texture and fat profile.
Our jerky range celebrates the individuality of every cut, from the balanced richness of Brisket and the clean bite of Sirloin to the exceptional marbling of Wagyu Rib Cap. Rather than producing uniform jerky, we believe each cut deserves to be experienced for its own unique flavour and texture.
Each piece is unique because no two cuts of beef are ever exactly the same. Variation is part of the character of artisanal beef and our supply follows farming, not factory schedules.
OUR FOUNDERS
Michael has followed a meat-based way of eating for more than 20 years. His approach to wellbeing—spanning nutrition, strength training and breathwork—has shaped both the product and the principles behind Mason’s Meats. At its centre is a straightforward belief: taking care of yourself begins with what you choose to put in your body. As Creative Director, Michael leads the brand’s creative vision and remains closely involved in developing the products Mason’s Meats brings to market.
Jordan arrived at the same conviction by a different route. After years running live-music venues in London and experimenting with vegetarian and vegan diets in pursuit of better health, he began to question what genuinely made him feel and perform at his best. His experience helped shape a practical ambition: to create proper, protein-rich food that could go wherever life took him, without compromising on ingredients, convenience or taste.
