Being a leader in clean meat snacks isn’t just about what we leave out. It’s about what we leave in: depth, character, quality, and serious flavour in every bite.
Our jerky has always been simple – just beef and salt, minimally processed – but taste has been at the heart of everything we do from day one.
Now, we’re taking that obsession even further.
Meet our new Director of Taste: Sat Bains, two-Michelin-starred Chef Patron of Restaurant Sat Bains in Nottingham. He’s joining Mason’s Meats to help shape our recipes, our future releases, and the way we think about flavour.
NEW • DIRECTOR OF TASTE
Meet Sat Bains
Sat Bains is one of the most celebrated chefs in Britain.Two Michelin stars. More than 25 years redefining modern British cuisine. An obsession with flavour, technical mastery, and a relentless pursuit of perfection.
As Chef Patron of Restaurant Sat Bains, he’s known for blending innovation with a deep respect for ingredients and process – taking simple elements and elevating them through craft.
Now, Sat is bringing that same ethos to Mason’s Meats as our new Director of Taste.
Sat Bains x Mason’s Meats
Here’s what this partnership really means for you:
Dial in flavour: refining slice thickness, fat balance and drying profiles cut by cut.
Create new recipes: exclusive jerky-based dishes, snacks and chef-level ways to eat our steak crisps.
special releases: limited cuts and collaborations that only launch once they pass Sat’s test.
Shape future products: from new textures and formats to how we bring meat snacks into fine-dining territory.
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