Blog / 05 DECEMBER 2025
MEET OUR NEW DIRECTOR OF TASTE: SAT BAINS.
Written by: Kitty Lester
Taste has always been at the heart of Mason’s Meats, and now we’re taking it even further with our new Director of Taste: Sat Bains, Chef Patron of world-renowned, two Michelin-starred Restaurant Sat Bains with Rooms in Nottingham.
Known globally for his technical precision, relentless creativity and commitment to sustainability, Sat joins Mason’s Meats to help shape the evolution of the brand - one where taste and integrity meet simplicity.
For over 25 years, Restaurant Sat Bains has stood as one of the most respected culinary institutions in the UK, earning two Michelin stars and a Michelin Green Star for its commitment to sustainability.
Sat’s approach, rooted in a highly technical, cutting-edge and progressive ethos, mirrors the Mason’s Meats philosophy: use the best quality ingredients and let them shine through simplicity and craftsmanship.
Together, we’re developing recipes, new products, and experiences designed to redefine meat snacks, proving that simple can be truly spectacular.