Why Salt is Essential for Optimal Health — And Why Mason’s Meats Embraces It

In a world where we’re constantly told to “cut back on salt,” it’s easy to forget that salt isn’t the enemy — it’s a vital nutrient your body needs to function at its best. At Mason’s Meats, we proudly embrace high-quality salt, not only because it enhances the deep, rich flavour of our premium beef snacks — but because it plays a key role in your overall health.

Like everything in life, balance is essential. Too little salt can be just as problematic as too much. The key? Choosing the right kind of salt, and enjoying it in the right context.

1. Salt Powers Your Digestion

Salt — more specifically, the chloride in salt — is essential for producing hydrochloric acid (HCl), the stomach acid that helps break down food. If you follow a high-protein diet rich in beef, your body needs strong stomach acid to digest and absorb nutrients like iron, zinc, and B vitamins efficiently. Without enough, you may feel bloated, sluggish, or even experience heartburn.

We don’t overdo the salt — we use just enough to support your digestion and bring out the natural umami of our beef.

2. Salt Helps Maintain Electrolyte Balance

Sodium is a critical electrolyte that keeps your fluid levels, muscles, and nerves working properly. This is especially important if you’re on a low-carb or carnivore diet — these naturally increase sodium loss. If your salt intake drops too low, you may feel fatigued, dizzy, or get muscle cramps.

Getting enough salt — not too little, not too much — helps you stay sharp and energized. That’s why our snacks deliver a clean dose of natural electrolytes from real salt and meat.

3. Salt and Hormonal Balance

Sodium plays a central role in how your body regulates fluids and blood pressure through hormones like aldosterone. Very low sodium intake can actually trigger your body to produce more stress-related hormones in an attempt to hold on to water. On the flip side, too much salt may also stress the system. That’s why we stay within a moderate, natural range that supports your health — not one that overwhelms it.

4. Salt and Performance

Whether you’re training hard, walking long distances, or simply chasing life with energy, sodium helps your body stay hydrated and strong. It’s key to maintaining blood volume and muscle function — especially for those who sweat a lot or follow intense training routines.

At Mason’s Meats, we don’t add salt to chase trends. We add it to support your strength and stamina the way nature intended.

5. Salt as Nature’s Preservative

Salt has been used for centuries to preserve food naturally — no synthetic additives required. Our jerky is crafted the traditional way: just beef and salt. That’s it. No sugar, no chemicals, no filler. Salt draws out moisture, locks in nutrients, and amplifies flavour — all while keeping things simple and clean.

The Right Kind of Salt Matters

Not all salt is created equal. While industrial table salt is often bleached and stripped of minerals, we use high-quality sea salt — rich in trace minerals and free from unnecessary additives. It’s better for your taste buds — and your body.

Salt, Reimagined — in Balance

We don’t believe in extremes. Mason’s Meats isn’t about low-this or high-that. We’re about balance. Your body needs salt — especially when you fuel it with real food and live an active lifestyle. But it needs the right kind in the right amount.

We craft snacks with purpose: clean, honest ingredients that give your body what it needs, without the junk it doesn’t. No dogma. No fear. Just beef and salt — because real food doesn’t need more than that.

Mason’s Meats 

The ultimate beef snack for those who demand better.

References

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2. O’Donnell M, Mente A, Rangarajan S, et al. Urinary sodium and potassium excretion, mortality, and cardiovascular events. Lancet. 2018;392(10146):496-506.
3. Graudal NA, Hubeck-Graudal T, Jürgens G. Effects of low-sodium diet vs. high-sodium diet on blood pressure, renin, aldosterone, catecholamines, cholesterol, and triglyceride. Am J Hypertens. 2011;25(1):1-15.
4. Wüst S, et al. Chronic high salt intake affects glucocorticoid stress response and brain function. Neuroscience. 2023.
5. Del Coso J, et al. Oral salt supplementation improves performance in triathletes. Scand J Med Sci Sports. 2016;26(10):1235–1243.
6. Harvard T.H. Chan School of Public Health. Chloride – The Nutrition Source. https://www.hsph.harvard.edu/nutritionsource/chloride/
7. World Health Organization. Guideline: Sodium intake for adults and children. Geneva: WHO; 2012. https://www.who.int/publications/i/item/9789241504836
8. European Food Safety Authority (EFSA). Scientific Opinion on the re-evaluation of sodium chloride (E 524) as a food additive. EFSA Journal. 2014;12(2):3946.